Attacat

posts on the Attacat Brain

Joel Lumsden Turing Festival presentation

Attacat Turing Festival presentation: keyword concepts, questions and themes

Attacat's Head of SEO Joel Lumsden (@attacat_joel) was recently asked to present at the Turing festival. The full-stack marketing event ...
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Complete and #attamadness live. “Build a business in a day” as it happened

A leap day challenge to build a climate change focused, mission-based, business. Summary of progress Concept for the ...
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A leap into the unknown: building a business in a day

Update: Follow all the #attamadness action live here Hooray! We’ve been given an extra day this year!  The ...
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The hidden cost of bespoke: Avoid customising your website if you want your business to remain nimble

"Custom" gives us a competitive edge. It's essential for getting ahead, yet it often ends up holding us ...
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Missed Last Month’s New Media Breakfast? Pas de Probleme, Here’s the Script.

Back in January Gordon White (from fatBuzz) and I presented a New Media Breakfast on the topic of ...
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Future: Robotics in Marketing

Yesterday Edinburgh University launched a new "Centre for Robotics" as part of its flagship Informatics school. I was ...
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The Consumer Journey & 5 Stages of Online Travel: ASSC Conference

The ASSC (The Association of Scotland's Self Caterers) Conference on 5th November at Murrayfield's last speaker of the ...
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C’mon Don’t Be Pin-Shy: 5 Good Reasons Your Business Should Be Pinning Now

If you haven't already, here’s five reasons why your business should start taking notice of Pinterest. And slowcoaches, ...
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Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version Most will know that marketing has changed significantly over the past ten or so years ...
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