What happens next with GA4?
Hopefully you’re all sorted for the switch from Universal Analytics to GA4 but are you prepared for using the new platform for reporting?
We found a great starting point for getting up to speed is to really understand what events your GA4 set-up is recording. So we’ve created a plain English interpretation of the GA4 events you’d expect to see for both lead generation sites and e-commerce sites.
(See also our eight point checklist for GA4 (that we shared in April’s Getting ready for GA4 webinar).
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