What are we up to?
Lots of growth strategies and the implementation of GA4 are keeping the teams really busy right now. As we’ll talk more about in our webinar, It has become clear that there are many benefits of the new analytics version but it requires careful consideration before implementation to get the best results.
Our other main focus is continuing to working with HubSpot and their sales teams. Having just come back from another visit to their HQ over in Dublin we’re consolidating our position as service implementation experts and are now seen as one of the top UK preferred partners.
David Bradshaw joins as Marketing Data Analyst
We’re delighted that Dave has joined as a marketing data analyst and to bring those skills to the Data & Insights team. Previously Dave worked as a team leader in a chemical analysis laboratory.
Dave opted for a change of tack and signed up for the CodeClan data analyst course and we snapped him up after that. Dave’s initial priority will be onboarding of GA4 clients.
Away from work, Dave enjoys football and golf.
Register for our GA4 Webinar on Friday 28 April
As we’re all aware, GA4 launches on 1 July 2023. It will stop recording any hits on Universal Analytics (UA) on the same day.
GA4 is a very different tool from UA as it is tracks user journeys that are event based and multi-platform. It doesn’t use cookies.
In this webinar, we explore the difference between existing Google Analytics (UA), the benefits of the new GA4 and the steps you need to take before implementation.
We are delighted to be working with the following new businesses
Asendia
Asendia combines the experience and expertise of La Poste and Swiss Post, to provide international mail, parcel and e-commerce solutions from 17 countries worldwide, and delivering to over 200 destinations.
We are assisting them in setting up uniform customer tracking across all their global websites, so that they can begin to get valuable and consistent insight into customer behaviour, which will in turn enable them to be more effective in their Sales and Marketing activity.
Roc Technologies
Roc is a UK technology business working with customers where security and the protection of sensitive data are critical.
We are working with them on a systems integration project, integrating data between NetSuite and HubSpot, and migrating their sales team away from Salesforce to bring greater efficiencies for the business.
HubSpot introduce ChatSpot.ai
ChatSpot.ai launched at the beginning of March in public alpha. ChatSpot.ai helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience. The tool helps users:
- Add contacts and companies to the HubSpot CRM;
- Create custom reports related to marketing, sales and customer service;
- Draft professional, effective sales emails personalized to the recipient.
Dharmesh Shah, founder and CTO of HubSpot, demonstrates the potential of this powerful new AI tool.
AI in general
ChatGPT is all the rage right now but we still need to be cautious
We’re spending time with our clients exploring the benefits and risks of embracing ChatGPT. We have identified some of the the issues around duplicate content and lack of context if it is not managed. However, used well it can help create efficiency.
If you would like to discuss some of the issues to do with AI then please get in touch. Just click on the link.
