Our European partners pay us a visit
As you may know, we are part of Dall International, an alliance of similar agencies across Europe. As a group, we regularly meet to share ideas, challenges and to see how we can help each other deliver more for our respective clients
This quarter, it was our turn to host. The focus was on the evolving digital agency offering (hint: it’s all about the customer journey). Our colleagues were dispatched home full of ideas and of course some haggis, Irn-Bru and Laphroaig.
What is Google Consent Mode?
Google Consent Mode extends the functionality of your Consent Management Platform (i.e. your cookie consent banner) to improve the data you collect in GA4 and Google Ads when a user does not consent to cookies.
We’ve pulled together a layman’s explanation of what GCM is and how it will apply to your business.
Two new interesting businesses join us
We delighted to be working with two new businesses that bring different challenges to the team.
Prospero Teaching
Award-winning training and education recruitment agency with teaching jobs in Primary, Secondary and SEN schools.
Prospero Teaching has been successfully placing teaching and support staff in jobs for over 20 years. Their network of schools, academies, and nurseries spans the UK and international markets.
We are working with them to complete a HubSpot requirements analysis, focussing on Marketing, CRM & Custom Integration.
WorkCast
WorkCast is a leading enterprise-level online event company.
Their solutions let users create webinars, webcasts, hybrid events & virtual events. They are a global company working across all sectors including education, health, technology, finance and publishing.
We are working with them on Data Analytics & Tracking and PPC Management.
Visit to HubSpot European HQ in Dublin
Attacat were one of a few select agencies to have a sit down with Jeetu Mahtani who is the Executive Vice President of Customer Success at HubSpot and was over from Boston HQ in the USA. Jeetu is responsible for the vision and execution of customer service and support of HubSpot’s global customer base and so it was a great opportunity to chat with him and get some excellent insight into HubSpot’s product roadmap.
Andrew Morgan and Ruairidh Leishman also met with Eric Brenner – a Service Hub Product Specialist – and had the opportunity to run through some of the custom solutions that Attacat have built as well as getting some insight into new betas that are on their way.
Naturally they also tried out some of the Dublin pubs and had a chance to meet up with a number of other HubSpot contacts and agencies.
5 Key Ways to Increase Customer Retention & Lifetime Value Using HubSpot Tools
HubSpot Marketing, Sales & Service Hub tools can be effectively used to increase customer retention and the lifetime value of your customer with the right tactical strategy and team training.
More insights
There’s a lot more information, insights and “how to” articles in the Attacat Brain section of our website. Here’s our most recent:
- Align your comms and create brand consistency with HubSpot sales tools
- Reduce your customer support ticket volume with a HubSpot knowledge base
- What is customer experience and how can you use HubSpot’s survey tools to measure and improve it?
- How to reduce the negative impacts of postal losses for customer service teams using HubSpot
