Watch "Powering up Google Ads with HubSpot"

Recorded 29th November 2024

Using HubSpot data to transform Google Ads performance. A recording of Tim Barlow's presentation at the Edinburgh HubSpot User Group event on 29th Nov 24, hosted by Attacat.

This webinar covers
the following:

When it comes to Google Ads, HubSpot’s real strength is in its ability to enable your ads to be optimised based on lead and/or customer quality.

But making the most of this “power couple” isn’t always as straightforward as it seems. In this webinar we help you get to grips with the strategy you need to ensure you get real value from your ad campaigns.

We will look at the business rationale with a particular focus on:

  • Which reports to use when
  • Using audiences
  • Sending offline conversion events to Google
  • The thorny question of what KPIs to use

We then round up with a summarised 10 step plan for transforming your Google Ads effectiveness.

Who should attend?

Anyone using HubSpot who has used, is using or considering using Google Ads including:

  • Those responsible for business growth
  • CMOs/Marketing managers
  • Ads managers
Abstract plus art by Petr Strnad

Speaker

Tim-GA4-1

Tim Barlow

Managing Director, Attacat

With 25 years business experience in the digital marketing industry, Tim founded Attacat in 2003 offering Google Ads management. For the last five years Attacat’s focus has moved entirely to only serving HubSpot customers. In this session, he will share his hard-won knowledge and the outline process the Attacat team has developed to maximise revenue from Google Ads with HubSpot.